Dove

Marketing plays a big part in advertising and essentially the two go hand in hand. One of the companies that I believe have done the best job targeting their market through their commercials is Dove. These commercials have always stood out to me because they take a completely different approach than many other cosmetic companies. Dove emphasizes that their products are meant for every women and that every women is beautiful. Through their advertisements they make a point to show that covering your face up with makeup and photo shopping is not true beauty. Dover commercials put females insecurities in the limelight and pose the question to why females have these insecurities. Within this question is their key to successful advertising. They show pictures and campaigns of models portrayed with flawless skin and thin figures and oppose those ideals by showing women with all different figures and spreading the message that those women are the women with the true beauty. Here are a few commercials that I feel have a strong impact on consumers. Dove does also advertise to target men but I decided to focus on the female market for this blog. 

Every Girl is Beautiful
Pro Age
Dove Evolution
My Dove