For the past several years we've all seen commercials for it and have been more than disappointed that we can't get our hands on it. How awesome did Sonic look on T.V and we'd all Google where the closest one was only to find out it was in the next state over. Everyone time I saw a commercial for Sonic I remember asking why they advertise something that isn't even in our state. Finally, Sonic made its way to Connecticut and as soon as it did I realized that they have probably the smartest advertising team out there. The reason Connecticut Sonic's were a hit from the start is because everyone already knew the name and had been wanting to try it from the first time they saw their commercial. Sonic made us crave their food and atmosphere for years so there was no doubt that we all can't help stopping that first time we see their Sonic sign.

I completely agree. Many companies are picking up on this marketing tactic and it is a great one to use! Brand recognition is the first step to grabbing your customers attention, so once your customer knows who you are and what you do they will be much more willing to purchase your product or service.
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