Monday, April 23, 2012
Hulu Advertisements
In the past few years it has become a common thing for people to watch television shows online. I know that I myself always catch up on my favorite shows using sites such as Hulu or even watch shows directly on abc.com or mtv.com. This is brought up in a lot of my classes and often the question is asked if advertising is effected. In my personal opinion, I watch advertisements more on these sites than when I'm watching actual cable. The reason for this is because these sites make you watch the ads before letting you view the next segment of the show. When commercials come on when I'm watching t.v I have the freedom to flip channels until those commercials are over but this isn't possible with online viewing. What do you guys think? Do you think these internet sites which you can watch shows on affects television advertisements?
Sunday, April 15, 2012
Ad Traffic
In doing research for our creative brief assignment I learned that on average we view 3000 ads per day. Advertisements are honestly everywhere so I think 3000 is right in the ball park but there is no way I register all 3000 of those ads. Tonight I am just posing a question because I'd like to know what everyone thinks about this fact. Which advertisements or source of advertising such as television, internet, magazines, etc. get your attention and why do you think that is?
Sunday, April 8, 2012
Something I noticed with Facebook advertising is that it is personalized to each member. I know for myself the side bars on my Facebook contain advertisements for companies as Modcloth and Overstock.com. A more extreme example is the advertisements that come up on my friends Facebook. When she changed her relationship status to engaged, advertisements of bridal wear and wedding planning took over her side bars. However, when she changed her relationship status to married, advertisements from Babies R Us and other similar companies targeted her. I think this is an extremely clever and innovative way to target your market and create ads that tailor to them. Has anyone else noticed advertisements on Facebook that you feel are tailored specifically to you?
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